Welcome!

Hi, I’m Ines. I’m a fractional head of content, writer, and Oxford-trained PhD economist.

I help creators and founders turn complex ideas into high-impact content (bestselling books, videos, newsletters) to achieve their business goals. 

I’ve partnered with some of the world’s biggest creators, including Ali Abdaal (6M+), Veritasium (18M+), and Zain Kahn (1M+). From securing lucrative publishing deals to building content systems that scale lean teams, I specialize in combining editorial sharpness with operational precision.

On the side, I write about the changing nature of modern work and how we navigate attention, ambition, agency in a digital world. You can learn more about my writing here. 

Before working in content, I was a lecturer and researcher in Economics at the Unviersity of Cambridge. My academic research explores behavioural science, education, and healthcare policy and has been published in peer-reviewed journals such as Health Economics and The Journal of Human Resources. You can find my peer-reviewed research papers here.  

👉 If you're interested in working together, send me a message on LinkedIn.