Welcome!

I'm a researcher, writer, and Oxford-trained PhD Economist working at the intersection of behavioural science, digital media, and the future of education. 

My academic research spans education, healthcare, and behavioural science, with publications in the Journal of Human Resources, Health Economics, and other peer-reviewed journals. I've worked across multiple sectors - from think tanks to government ministries - translating research findings to shape policies. I hold a PhD in Economics from Oxford University and previously held research and teaching posts at Cambridge University and York University. 

In parallel, I help founders, creators, and public thinkers turn complex ideas into bestselling books and high-converting content (YouTube videos, newsletters). I’ve (ghost)written for bestselling authors, helped close high six-figure publishing deals, and led content strategy for digital education platforms with over millions of followers. 

If you're interested in working together, send me a message on LinkedIn. 

You can find my peer-reviewed research papers here.  

And you can read my writing here.